White Beer Market Report: High-end Consumption Drives Price Range Upward
Published Date: 2024-07-30
The white beer industry is mainly involved in the types of beer brewed from wheat, specifically including German-style wheat beer and Belgian wheat beer two categories. Wheat-based white beers, featuring unique aromas such as clove, toast and banana, are the preferred choice of many beer enthusiasts, taking advantage of the strong flavour of wheat and related brewing techniques, as well as the addition of spices to enrich the taste and flavour of the product.
German-style wheat beer (Weissbier/Weizenbier)
German wheat beer is a classic example of a white beer that uses at least 50 per cent wheat malt as the main ingredient, with the possibility of using a mixture of barley malt. Its distinctive feature is the use of specific lactic acid bacteria and yeasts in the fermentation process. These microorganisms not only give the beer a slightly sour flavour, but also give it a unique aroma and taste. German wheat beers are foamy and long-lasting, usually pale yellow to amber in colour, with a refreshing taste and subtle aromas of cloves, bananas and toasted bread, which are mainly derived from the esters and phenolic compounds produced by the yeast during fermentation.
Belgian Wheat Beer (Witbier/Bière Blanche)
Belgian wheat beers, on the other hand, are known for their more complex and diverse flavours. Similar to German wheat beers, it uses wheat as the main ingredient, but usually with a percentage of oats or barley, as well as a variety of spices (e.g. coriander seeds, orange peel, etc.), which are used to greatly enrich the flavour and aroma of the beer. Belgian wheat beers are also lighter in colour but softer on the palate, with distinctly refreshing aromas of citrus and coriander, as well as a hint of spice, making for a richly layered flavour that is perfect for summer drinking.
Brewing techniques and flavour enhancement
The distinctive flavour of white beers comes not only from the choice of ingredients, but also from the brewing techniques. For example, during the fermentation process, the specific temperature and choice of yeast strain directly affect the aroma and taste of the beer. In addition, some brewers add additional spices or fruits to further enrich the flavour of the beer to satisfy different consumer tastes.
Overall, white beer has become a highlight in the beer market with its unique wheat flavour, rich aroma and delicate taste. With increasing consumer demand for high-quality and diverse beers, the white beer industry is expected to continue its growth momentum and continue to innovate and evolve.
With the growing consumer demand for high-quality and diversified flavours of white beer, the white beer industry has experienced significant development and change. The market's growing demand for premiumised products has prompted companies to explore new flavours and processes to meet consumers' increasingly refined needs. At the same time, changes in market trends, such as shifts in consumer preferences, have also prompted companies to accelerate the adjustment of product structure and innovation in market strategies. With the rise of theme restaurants and craft beer bars, as well as the widespread use of e-commerce platforms and convenience stores, the channels for consumers to obtain white beer have become more diversified. Changes in consumption trends, such as the pursuit of high-end products, have further promoted the development of white beer in the direction of diversification and high quality.
As consumers become more health-conscious and pursue a higher quality of life, the market size of white beer, as a segment of the beer market, is expanding. China's craft beer market has exceeded 100 billion, and white beer, as an important part of it, has benefited from this trend.
The younger generation of consumers is gradually becoming the main force in the beer market, with higher requirements for the taste, quality and packaging of beer. White beer, with its unique taste, rich foam and elegant appearance, meets the needs of this group of consumers and promotes the consumption upgrade of the market.
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